Joah Magnificence has partnered with Tune Sweet and Paige Piskin (often called the wonder filter queen) to deliver prospects the # Joah30sEyeliner problem.
The roulette-style eyeliner problem offers members 30 seconds to finish the chosen eyeliner look with both the Eye Up Felt or Joah Magnificence Brush Tip icon.
To launch the problem, Joah Magnificence collaborated with filter maker Paige Piskin and all through June, July and August, the model will workforce up with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and lots of extra to point out off eyeliner abilities .
Joah interprets to “I like” in Korean. As a token of Joah Magnificence’s identify and legacy, the model’s first authentic music is known as “I Like It Like That”. Stuffed with 808 epic, weird and Korean-American Ok-Pop vocal syntheses, the model felt the music was created for the proper backdrop of the # Joah30sEyeliner problem.
“Considering like a creator, Tune Sweet began the inventive conception with a give attention to figuring out what makes Joah Magnificence distinctive,” defined Christine Hunt, co-founder of Tune Sweet. “We went to the roots of Joah Magnificence. “We wished to create a enjoyable solution to get this going with out sounding too industrial.”
Furthermore, Tune Sweet revealed that Ok-Pop was in pattern with Joah Magnificence’s goal demographics, garnering over 234 billion views on TikTok.
Paige Piskin, ‘Queen of Filters’
Paige Piskin has been described as a “legend” of metavers by Vice, a creative “grasp” of augmented actuality by Meta and the “Queen” of filters by her followers. She has catapulted into viral fame along with her paintings gaining over 100 billion views, being utilized by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. Furthermore, Piskin isn’t any stranger to the wonder trade, working with beauty firms like Joah Magnificence, L’oreal, City Decay and NYX.
“Joah Magnificence is a inventive make-up model with a terrific product that made it the proper collaboration to create such a enjoyable make-up filter and TikTok problem,” Piskin stated. “Acoustic Joah Magnificence may be very sharp, which lets you create exact detailed designs, and the filter helps to replicate the opposite eye, making it really feel very pure and even simpler to attract.”
Joah Magnificence Line Up Precision Felt Tip Eyeliner Liquid ($ 8.99) permits most management to create the proper winged look. A water-proof liquid eyeliner that glides on with the quick-drying coloration, out there in each black and brown, the precision felt tip deposits the correct amount of coloration to create a sharp-looking line, from delicate and slender in a cat eye to the purpose. The method is filled with biotin to strengthen lashes and is stain resistant.