Verescence leads the way forward for environmentally pleasant glass packaging and ornament

Verescence leads the way forward for environmentally pleasant glass packaging and ornament

Verescence, a world chief in glass packaging for the Fragrance and Cosmetics Business, affords regional manufacturing in 4 areas throughout the globe, together with Atlanta, GA, with its state-of-the-art manufacturing and ornament facility. Because the push for sustainable packaging — and “glazing” grows stronger, suppliers are gaining increasingly more purchasers of magnificence manufacturers who’re shifting from plastic to glass, particularly in the case of skincare packaging. Right here, Jamie Matusow talks with Michel Levisse, VP of Gross sales, New Product Improvement, and Advertising and marketing — North America, in regards to the firm’s emphasis on sustainability — from native provide chain initiatives to CO2 discount — and why CSR is basically their DNA.

Verescence is a world chief in glass packaging for the Fragrance and Cosmetics Business. Our first glass manufacturing unit was established in 1896 in France and for greater than 120 years, Verescence has provided the most important magnificence manufacturers with its in depth experience. On the fringe of expertise, Verescence affords business protection worldwide in 4 international locations. Within the US, we’ve two fashionable glass manufacturing and ornament services situated in Atlanta, GA.

Verescence is passionate in regards to the magnificence enterprise and has a novel data of glass and ornament with incomparable capability and industrial abilities available in the market. We continuously push the boundaries so as to provide prime quality, modern and environmentally pleasant glass packaging options for worldwide and home manufacturers.

Because the No. 1 producer of luxurious and premium scented glass, our full ornament capabilities embody silk cleansing, varnishing, sizzling stamping, tile printing, gluing, labeling, acid engraving and in addition distinctive patented applied sciences like METAL & COLOR ‘in (inside a layer of silver or in a colour comparable to the perfume) and, security glass (clothes to extend the energy of the glass).

Our international footprint and our company social duty (CSR). We’ve got a novel international footprint with manufacturing services within the US, Europe and Asia, near our prospects for a brief and native provide chain.

CSR is on the core of our DNA. Our technique relies on three pillars: individuals first, act for society, eco options. We’re proud to say that 100% of our international locations are licensed with ISO 14001 (worldwide normal specifying the necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis platinum medal – making the group and all our international locations of manufacturing within the high 1% of essentially the most superior firms within the CSR among the many 90,000 firms rated by Ecovadis on the planet, all sectors mixed.

Verescence affords purchasers R&D methods centered on sustainability within the following areas:


  • diminished: Light-weight glass packaging has a major influence on C02 emissions. We’re lowering the load from 20% to 60%.


  • Reuse: We’ve got developed reusable options — e.g. a jar that refills with a glass cup — and we additionally provide screw-neck bottles that enable packaging to be “refilled” and “cut up” to facilitate recycling.


  • RICYCLYING: Our Infinite Glass (Infinite Glass) with 20% recycled glass after consumption reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR is taken on web site at recycling services within the places the place our factories are situated. Within the US, we developed a partnership with Strategic Materials, a pacesetter in glass recycling to provide our PCR.


  • Exchange: Glass packaging is essentially the most sturdy materials, constructed from pure elements, inert — with out the interplay of contents — infinitely recyclable, perceived as luxurious and eco-responsive. There’s a tendency for “glazing” – the transition from plastic to glass, particularly in skincare, but in addition in new territories akin to lip gloss and mascara.

At Verescence, we’re dedicated to supporting our core prospects by the co-development of modern and sustainable glass packaging options. We’ve got constructed some sturdy technical partnerships with main packaging suppliers, facilitating technical certification in main tasks.

We’ve got co-developed a number of tasks with manufacturing firms within the US and have an excellent success story with REN of their new clear skincare jar. Verescence & Anomatic teamed as much as develop extra sturdy packaging and supplied the technical match between the glass jar and the aluminum caps.

At Verescence in North America, we’ve a variety of well-designed, normal US-made bottles and jars, together with the Penelope, Cléopâtre and Tango traces. We provide quick native packaging options for indie or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s we supplied our light-weight Tango bottles. For YTTP, we shortly tracked a launch in lower than 8 weeks with our Cléopâtre jar.

We’re making use of our new 20% PCR composition to all our normal bottles and jars; we began earlier this 12 months with our factories in Europe and by the top of 2022, we may have our new 20% PCR glass composition in place for the US It’s a challenge eagerly awaited by our American prospects!

At Skincare, we launched Clinique’s new Sensible Medical Restore eye cream, a part of the glass-to-plastic transition glass development. It’s a 15 ml eye serum with a clear 15 ml printing jar, with spray, sizzling stamping and silk display screen, 100% made in USA.

At Perfume, we launched Oui Juicy Couture Play — 4 new fragrances for ladies. Challenges included develop a deep push and have an ideal match with the highest and backside plate so as to place one bottle on high of the opposite. Total, it is a very good and vibrant bundle — and really profitable.

Verescence has sturdy commitments to CSR and we’re working exhausting to change into local weather impartial by 2050, which implies that carbon emissions from our operations are our high precedence. We’ve got already diminished our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to realize a 40% emission discount by 2034 from base 12 months 2019. This roadmap was not too long ago validated by the Goal Based mostly Goals in Science (SBTi), with affirmation that our goal is according to the “under 2 ° C” trajectory. The primary tasks are the electrification of our furnaces and we’re accelerating this power transition by already switching a furnace by 2025. Growing the usage of PCR content material in our glass system is one other challenge in addition to recovering the warmth left by our furnaces for warmth our buildings. Our decarbonization journey is properly developed in our operations and the subsequent step is to handle emissions in our provide chain.

Leave a Reply

Your email address will not be published.

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.