Verescence leads the way forward for environmentally pleasant glass packaging and ornament

Verescence leads the way forward for environmentally pleasant glass packaging and ornament

Verescence, a world chief in glass packaging for the Fragrance and Cosmetics Business, provides regional manufacturing in 4 areas throughout the globe, together with Atlanta, GA, with its state-of-the-art manufacturing and ornament facility. Because the push for sustainable packaging — and “glazing” grows stronger, suppliers are gaining increasingly purchasers of magnificence manufacturers who’re shifting from plastic to glass, particularly in the case of skincare packaging. Right here, Jamie Matusow talks with Michel Levisse, VP of Gross sales, New Product Growth, and Advertising — North America, in regards to the firm’s emphasis on sustainability — from native provide chain initiatives to CO2 discount — and why CSR is actually their DNA.

Verescence is the world chief in glass packaging for the Fragrance and Cosmetics Business. Our first glass manufacturing facility was established in 1896 in France and for greater than 120 years, Verescence has provided the most important magnificence manufacturers with its intensive experience. On the fringe of know-how, Verescence provides trade protection worldwide in 4 nations. Within the US, now we have two fashionable glass manufacturing and ornament amenities positioned in Atlanta, GA.

Verescence is passionate in regards to the magnificence enterprise and has a singular information of glass and ornament with unmatched industrial capability and capabilities available in the market. We consistently push the boundaries in an effort to provide prime quality, modern and environmentally pleasant glass packaging options for worldwide and home manufacturers.

Because the No. 1 producer of luxurious and premium scented glass, our full ornament capabilities embody silk cleansing, varnishing, scorching stamping, tile printing, gluing, labeling, acid engraving and likewise distinctive patented applied sciences like METAL & COLOR ‘in (inside silver or color-matched clothes) and, security glass (clothes to extend the energy of glass).

Our international footprint and our company social accountability (CSR). We now have a singular international footprint with manufacturing amenities within the US, Europe and Asia, near our clients for a brief and native provide chain.

CSR is on the core of our DNA. Our technique relies on three pillars: folks first, act for society, eco options. We’re proud to say that 100% of our nations are licensed with ISO 14001 (worldwide customary specifying the necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis platinum medal – making the group and all our nations of manufacturing within the prime 1% of essentially the most superior firms in CSR among the many 90,000 firms rated by Ecovadis on this planet, all sectors mixed.

Verescence provides purchasers R&D methods targeted on sustainability within the following areas:


  • diminished: Light-weight glass packaging has a major affect on C02 emissions. We’re decreasing the load from 20% to 60%.


  • Reuse: We now have developed reusable options — e.g. a jar that refills with a glass cup — and we additionally provide bottle bottles with screws that permit the packaging to be “refilled” and “break up” to facilitate recycling.


  • RICYCLYING: Our Infinite Glass (Infinite Glass) with 20% recycled glass after consumption reduces using uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR is taken on web site at recycling amenities within the places the place our factories are positioned. Within the US, we developed a partnership with Strategic Materials, a pacesetter in glass recycling to provide our PCR.


  • Exchange: Glass packaging is essentially the most sturdy materials, made out of pure components, inert — with out the interplay of contents — infinitely recyclable, perceived as luxurious and eco-responsive. There’s a tendency for “glazing” – the transition from plastic to glass, particularly in skincare, but in addition in new areas reminiscent of lip gloss and mascara.

At Verescence, we’re dedicated to supporting our core clients via the co-development of modern and sustainable glass packaging options. We now have constructed some sturdy technical partnerships with main packaging suppliers, facilitating technical certification for main initiatives.

We now have co-developed a number of initiatives with manufacturing firms within the US and have an excellent success story with REN of their new clear skincare jar. Verescence & Anomatic teamed as much as develop extra sturdy packaging and supplied the technical match between the glass jar and the aluminum caps.

At Verescence in North America, now we have a variety of well-designed customary bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We provide quick native packaging options for indie or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s we supplied our light-weight Tango bottles. For YTTP, we rapidly tracked a launch in lower than 8 weeks with our Cléopâtre jar.

We’re making use of our new 20% PCR composition to all our customary bottles and jars; we began earlier this 12 months with our factories in Europe and by the top of 2022, we can have our new 20% PCR glass composition in place for the US It’s a venture eagerly awaited by our American clients!

At Skincare, we launched Clinique’s new Good Medical eye restore cream, a part of the glass-to-plastic transition glass development. It’s a 15 ml eye serum with a clear 15 ml printing jar, with spray, scorching stamping and silk display screen, 100% made in USA.

At Perfume, we launched Oui Juicy Couture Play — 4 new fragrances for ladies. Challenges included methods to develop a deep push and have an ideal match with the highest and backside plate in an effort to place one bottle on prime of the opposite. General, it is a very good and vibrant package deal — and really profitable.

Verescence has sturdy commitments to CSR and we’re working exhausting to turn into local weather impartial by 2050, which signifies that the carbon emissions of our operations are our prime precedence. We now have already diminished our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to realize a 40% emission discount by 2034 from base 12 months 2019. This roadmap was just lately validated by the Goals Primarily based Initiative Science (SBTi), with affirmation that our goal is according to the “under 2 ° C” trajectory. The principle initiatives are the electrification of our furnaces and we’re accelerating this power transition by already switching a furnace by 2025. Rising using PCR content material in our glass components is one other venture in addition to recovering the warmth left by our furnaces for warmth our buildings. Our decarbonization journey is progressing effectively in our operations and the following step is to handle emissions in our provide chain.

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